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Advertisers are becoming increasingly “disenchanted” with TV ads,
according to a recent survey of 104 U.S. advertisers. The survey, performed by Forrester along with the Association of National Advertisers (ANA), found 62 percent of advertisers believe that TV advertising is less effective than it used to be, which is causing them to shift their budgets away from the traditional 30-second spot.
Effectiveness is only one reason advertisers are dissatisfied with TV ads; measurement was...
Reproduced under the Fair Use exception of 17USC107
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